Read the articles and watch the videos below and be prepared to answer the following questions about the case you will read:

  1. Identify primary and secondary stakeholders and place each type of stakeholder on a stakeholder map.
  2. Explain whether or not you think the Body Shop was a “good corporate citizen.” 
  3. Was The Body Shop engaging in greenwashing? Explain.

Read the Case Study

Read Business as Unusual: A Case Study on The Body Shop

Learn about history of The Body Shop and its Founder
PSONA Films – Anita Roddick – My Story

Readings

Read the “Controversies” section of The Body Shop’s Wikipedia Entry
Wikipedia: The Body Shop – Controversies
Read Market Place; Body Shop’s Green Image Is Attacked

Note: The Body Shop was purchased by L’Oreal in 2006 and sold to Natura in 2017.