Be able to discuss the following after completing the case materials:

  • Explain how Patagonia meets each of the levels of Caroll’s Pyramid of CSR.
  • Discuss the relationship between the ethics of Yvon Chouinard and the business practices of Patagonia.
  • Discuss how doing the “socially responsible thing” has led to business success at Patagonia. 
  • Discuss whether another clothing company (like Nike) could simply adopt the same strategies as Patagonia and be successful

Watch the Videos

Yvon Chouinard: The company as activist | GreenBiz (July 18, 2014)

How a clothing company’s anti-consumerist message boosted business | PBS News Hour (August 20, 2015)

Patagonia Corporate Responsibility

Patagonia’s Environmental and Social Initiatives Booklet (2016)