Be able to discuss the following:
- Nike decides to cease operations in Bangladesh. Describe where you would place Nike’s action on the Virtue Matrix. Was this a strategic move or was it a calculated response belonging in the civil foundation?
- Critics accuse companies such as Nike of using outsourcing as a strategy of “averaging down” on the cost of the products. Explain the concept of “averaging down” and describe two contributing factors that might motivate a company to outsource for this reason.
Watch the Documentaries
Nike Sweatshops: Behind the Swoosh
Made in Bangladesh – the fifth estate