Be able to discuss the following:

  1. Nike decides to cease operations in Bangladesh. Describe where you would place Nike’s action on the Virtue Matrix. Was this a strategic move or was it a calculated response belonging in the civil foundation?
  2. Critics accuse companies such as Nike of using outsourcing as a strategy of “averaging down” on the cost of the products.  Explain the concept of “averaging down” and describe two contributing factors that might motivate a company to outsource for this reason. 

Watch the Documentaries

Nike Sweatshops: Behind the Swoosh

Made in Bangladesh – the fifth estate