Dove has been accused of implicit racism. When you watched the first video, did you feel uncomfortable? Do you believe this is an example of “racism in advertising”? Explain.
The model who is seen in this commercial does not believe it is racist. Is this an example of “brand loyalty” on her part because she is working for Dove? Explain.
Dove’s advertising has been industry-changing in it’s embrace of the un-airbrushed female body. Is it possible the “racist” commercials were actually poor placement of models in the context of the larger #RealBeauty advertising campaign.
Explain how Dove is trying to meet the triple bottom line.
Did Dove Make Racist Ads?
In 2011 and again in 2017, Dove was accused by some consumers of making racist ads.
People are accusing this Dove ad of being racist | Business Insider (October 9, 2017)
Dove Apologizes For Racist Facebook Ad | Roland S Martin (Oct 9, 2017)
Dove model says advert isn’t racist and is a PC witch hunt | Robin Hood UKIP (Oct 11, 2017)
Dove Advertising Changed Beauty
How Dove Changed Beauty Advertising | ContextTV (Apr 7, 2019)
Dove Selfie | Redefining Beauty One Photo At A Time | Dove US (Jan 20, 2014)
Dove Choose Beautiful Campaign Reveals Beauty vs. Average Perceptions | Inside Edition (Apr 8, 2015)
Dove #RealBeauty Is Universal – Celebrate all types of beauty | Dove PH (Jan 29, 2017)